Angus Soft Fruits, The Berry Specialists have been breeding new varieties since the mid 90’s.
In thir first year they developed the original AVA™ Strawberry, which was the first strawberry grown in the UK to be sold into Premium lines across the UK Supermarkets.
From humble beginnings of making strawberry crosses under a polythene sheet to now an industry- leading Breeding Programme, producing exclusive varieties in 4 different countries with around 2000 tonnes of AVA™ berries being grown in 2019! So the breeding programme has developed significantly in a relatively short period of time.
The primary aim of the Angus Soft Fruits breeding program is to bring new premium selections to the market that have improved flavour, appearance, shelf life, disease resistance and yield than current varieties.
What’s the difference in our AVA™ Berry Varieties?
Our varieties have many common characteristics – such as being sweet, with a firm but juicy bite and with a fresh aroma, but they differ slightly. AVA™Blush has a very distinctive Heart shaped characteristic and is naturally resistant to disease. AVA™ Star is a sister variety to Blush so holds many of the same characteristics but fruits much earlier in the season. AVA™ Rosa is highly flavoured with large conical berries that presents itself well for picking. One thing they all have in common is that they are sure to delight, each and every day!
” I grow AVA™ Berries as they provide a point of difference in the market. AVA™ Berries are high yielding and have excellent flavour but most importantly they are economically viable.”