We have launched 6 new varieties of AVA Berries
We have launched 6 new varieties of AVA Berries this summer! This includes 4 delicious new juicy strawberry varieties, named AVA Joy, AVA Surprise, AVA Star and AVA Blush. Also 2 new delicious raspberry varieties named AVA Sunrise and AVA Sunset.
Our exceptional new varieties have all been selected for appearance, flavour and shelf life. Also the different characteristics of the varieties means that we all get to enjoy a long season of availability of great tasting berries.
Dave Griffiths, Angus Soft Fruits R&D Director & head breeder said,
“The new varieties are the result of several years of hard work by my team and we look forward to seeing these on retailer shelves this summer”
John Gray, Angus Soft Fruits’ Commercial Director said,
“The varieties have all been successfully sampled by our customers and trialled extensively by growers with excellent results”
AVA berries offer you the best in seasonal flavour, sweetness and quality grown by an exclusive group of growers to ensure you purchase great berries every time. Look out for them at your local supermarket throughout the summer.
AVA berries offer retailers and their customers an exclusive range of berries under one brand.
Using the brand allows customers to recognise the fruits and varieties included knowing they surpass others for flavour and sweetness and are grown by an exclusive group of growers who focus on delivering the seasonal best every week.
Established by fruit growing and breeding experts Angus Soft Fruit.
AVA was borne out of a large berry growing family who have been growing delicious berries for generations in the beautiful North East Coast of Scotland.
So all of the berries that you will find in the AVA brand have been handpicked by expert berry growers and breeders, and once you try them we know that you will find it hard to put the punnet down!