AVA™ Berries, is thrilled to celebrate the continued success of AVA™ Alicia (asf733.01) and AVA™ Catalina (asf624.01), two exceptional strawberry varieties that have been making waves in the berry industry. Following their outstanding performance in Mediterranean climates, these premium varieties are now demonstrating exceptional promise in Egypt, further expanding their reach and availability for growers, retailers, and consumers alike.
Promising Trial Success in Egypt
The recent trials of AVA™ Alicia and AVA™ Catalina in Egypt have yielded exciting results, reinforcing their adaptability and high performance in warm climates. With strong disease tolerance, consistent yields, and excellent fruit quality, these varieties have the potential to be a game-changer for Egyptian growers. This is not only an exciting opportunity for local producers but also fantastic news for retailers and consumers who have already been enjoying the exceptional taste and quality of AVA™ Alicia and AVA™ Catalina. The success of these trials paves the way for greater availability of superior strawberries, ensuring a consistent supply of these delicious berries to key markets.
Spanish Open Day Success
AVA™ Berries is also delighted to share the success of its first On-Farm Spanish Open Day, which took place on February 18th at the dedicated AVA™ Berries Trial Site in Heulva. The event was met with great enthusiasm, attracting many Spanish growers eager to expand the production of these exquisite varieties. The strong interest from growers highlights the growing demand and confidence in AVA™ Alicia and AVA™ Catalina, further solidifying their position as leading winter strawberry varieties in the Mediterranean region.
Continued Benefits for Growers, Retailers, and Consumers
For growers, AVA™ Alicia and AVA™ Catalina provide an outstanding balance of early production, high class 1 yields, disease tolerance, and extended shelf life, making them a reliable and profitable choice. Their adaptability to diverse climates, including Spain and Egypt, opens up new opportunities for expanding production and meeting market demand.
For retailers, these varieties guarantee a consistent supply of superior-quality strawberries, maintaining superior transport resilience and shelf life. Their visually appealing and flavourful attributes ensure consumer satisfaction, reinforcing their superior status in the market.
For consumers, AVA™ Alicia and AVA™ Catalina offer a taste of summer all year round, with their deliciously sweet and juicy profile delivering a truly delightful eating experience. Consumer feedback continues to highlight the exceptional appearance and quality of these berries, making them a trusted favourite.
Commitment to Innovation and Expansion
The success of AVA™ Alicia and AVA™ Catalina reflects AVA™ Berries’ commitment to innovation and quality in berry breeding. Years of dedicated research and development have resulted in varieties that not only meet but exceed industry expectations. The recent expansion into Egypt, alongside growing demand in Spain, is a testament to the global potential of these exceptional strawberries.
Lucy Wilkins, Breeding Programme Director, commented:
“The rapid success and expansion of AVA™ Alicia and AVA™ Catalina into new markets is incredibly exciting. Our trials in Egypt have exceeded expectations, and the enthusiasm from Spanish growers is further proof of the varieties’ excellence. We are committed to continuing our efforts to bring the best strawberries to growers, retailers, and consumers worldwide.”
Looking to the Future
With ongoing expansion in key regions and increasing demand from growers, retailers and consumers, the future of AVA™ Alicia and AVA™ Catalina is brighter than ever. AVA™ Berries remains dedicated to delivering high-quality strawberries year-round, ensuring that the exceptional taste and reliability of these varieties continue to delight berry lovers everywhere.
