We are delighted to find our brand, AVA Berries seen a 20% increase in sales for 2021. That equates to selling over 3.6 million punnets of premium branded strawberries during this years season, which is up almost 7000,000 punnets on 2020.
We would like to thank all of our growers, retailers and customers who continue to produce, sell and consume our award-winning berries by the tonne despite another difficult year under the restrictions of Covid-19.
Our brand focused on delivering a programme of media and marketing campaigns to raise awareness among consumers during 2021.
This included a partnership with McQueen Dairies that saw AVA do doorstep drops of strawberries with milk during lockdown, a link-up with Edinburgh baker Mademoiselle Macaron to create a luxury strawberry macaron, and a host of partnerships with Scotland’s top food-bloggers who crafted dishes with the berries to inspire fans.