Scottish producer, Angus Soft Fruits, has unveiled the ‘World’s Largest Strawberry Crown’ today, as it celebrates the arrival of the country’s finest strawberry, AVA Magnum®, onto our shelves.
Measuring 30 inches in diameter, 31 inches in height and weighing 8kg, the regal masterpiece used more than 400 AVA Magnum® strawberries and took more than 50 hours to craft.
As well as celebrating the Scottish strawberry season, it pays homage to the closing days of His Majesty’s inaugural Wimbledon, the ultimate occasion for a strawberry fit for a King.
AVA Magnum® reigns supreme in the world of strawberries with its perfect heart shape and ruby red colouration. Unrivalled in flavour, sweetness, and quality, the berry is grown by an exclusive group of growers in the north-east coast of Scotland.
The impressive structure has been created by food artist, Prudence Staite – known for her impressive collection of designs including an edible labyrinth, made out of 10kg of Belgian chocolate, to celebrate the launch of the Maze Runner films, a replica Angel of the North made out of chips, and a We Wish You a Merry Christmas playing chocolate vinyl.
The ‘World’s Largest Strawberry Crown’ was inspired by the St Edward’s Crown, which was used in this year’s Coronation. Replicating details of the crown, Prudence used AVA Magnum® berries to replicate the velvet cap and strawberry flowers for the Ermine band.
Jill Witheyman, Head of Marketing at Angus Soft Fruits, commented: “The AVA Magnum®, represents a true triumph in the world of strawberries, where flavour, sweetness, and quality converge to create an extraordinary sensory experience. It felt fitting for us to celebrate His Majesty’s Coronation year and inaugural Wimbledon, where the nation comes together to savour strawberries, with this incredible piece of art.”
Britain is a nation of strawberry fanatics with more than 87 tons sold every year, and Wimbledon organisers estimate around two million strawberries are eaten during the championship.
AVA Magnum® is part of Angus Soft Fruits’ AVA Berries® range. Grown exclusively by a select group of growers based across Perthshire and Fife, AVA Berries® harness the region’s unique microclimate and daylight hours to produce strawberries of unparalleled quality.
AVA Magnum® are bred to develop sugar slowly, which results in an exquisite sweetness. They are currently sold as premium lines in the UK’s top supermarkets including M&S Red Diamond, Aldi’s Specially Selected, Sainsburys’ Taste the Difference and in Costco as AVA Berries®.
The varieties of AVA Berries have been carefully bred to prioritise flavour, appearance yield and sustainability. AVA Magnums are cultivated in the ideal Scottish climate; these strawberries develop their sugars slowly resulting in an exquisite sweetness that captivate the taste buds.